In September 2018 Switzerland meets Iran
From September 6th to 16th, FOCUS invites three Swiss artists in Tehran for a research trip in collaboration with the cultural space Plat+Form, specialized actor of the Iranian artistic sphere. They will present their works during the exhibition "Swiss artists in Tehran". The aim is to create new encounters in the field of visual arts.
Since 2009, FOCUS organizes artistic exchanges and encourages ideas sharing between artists from diverse artistic milieus. For this project, two graphic designers from Atlas Studio based in Zurich, Martin Andereggen and Jonas Wandeler plus the photographer Lisa Roehrich from Vevey will be invited to discover the Persian cultural scene. "We all eat but from a different manner" is a journey through culinary habits in a globalized world which offers the opportunity to learn about food habits, products that surrounds us and architecture related to them. With globalization and individualization, this project will encourage a reflexion on two models of society, Swiss and Iranian and stress on elements that are part of our everyday lives, culture and identity. Discussions will create a context of interactions to address issues affecting ways of consuming, architecture, design, history, traditions and issues of cultural identities among others.